Design Photo Information
Big Apps NYC

Project:

Big Apps NYC

Client:

City of New York

CR DIR:

Michael Beirut

Firm:

Pentagram

Identity for Big Apps NYC, a competition aimed at building better technology for the residents of New York City through open sourced data.

Our identity has been used for the past three years of the competition.

A primary concept for the symbol was its ability to communicate dynamic information, as seen in this limited edition poster given away at the 2013 awards ceremony.