Identity for Bobby Flay's restaurant, GATO, located in the NoHo neighborhood of Manhattan. Gato combines a mix of Mediterranean inspired dishes with the industrial environment of downtown NYC.
The identity uses a typeface called 'Lisbon', drawn from the house tiles found within the city's streets — design by Colophon Foundry.
A custom ball terminal was developed for the 'G' in the logotype.
Menus and other collateral use 'Pitch' as the supporting typeface.