Design Photo Information
Hillary for America


Hillary Clinton's 2016 Presidential Campaign


Hillary for America


Michael Bierut

Identity for Hillary Clinton's 2016 Presidential campaign. Designed with Michael Bierut. All images are property of their respective owners.

A custom typeface was developed for the campaign by Lucas Sharp — it's called Unity.

The logo evolves — constantly.

Logo variations, signage, merchandise, and other ephemera produced by the design team at Hillary for America.

A simple set of guidelines were created to allow the campaign maximum flexibility when developing the visual language.

Various merchandise designed by Hillary for America.

A mark so simple, a two-year old could make it.