Identity for Hillary Clinton's 2016 Presidential campaign. Designed with Michael Bierut. All images are property of their respective owners.
A custom typeface was developed for the campaign by Lucas Sharp — it's called Unity.
The logo evolves — constantly.
Logo variations, signage, merchandise, and other ephemera produced by the design team at Hillary for America.
A simple set of guidelines were created to allow the campaign maximum flexibility when developing the visual language.
Various merchandise designed by Hillary for America.
A mark so simple, a two-year old could make it.