> On Rye
Inspired by traditional Jewish deli recipes with a healthier approach, On Rye is Washington, D.C.'s newest spot for everything from classic pastrami ruebens to their signature babka gelato sandwich.
We commissioned New York magazine photographer, Bobby Doherty, to capture On Rye's diverse menu items
The images were used on everything from web, to stationery, to interior supergraphics
The identity strictly uses two weights of Franklin Gothic, all uppercase