Design Photo Information
Upworthy

Client:

Upworthy

CR DIR:

Michael Bierut

Firm:

Pentagram

Identity for the online media company. Upworthy produces original stories and video that are uniquely positive, with the ambition to touch hearts and change minds.

The logotype can be modified to help identify original versus shared video content.

A consistent typographic language is carried through from the identity to video applications.