Rebrand for the Wildlife Conservation Society, a global conservation organization based in Bronx, NY. In addition, WCS runs the Bronx Zoo, Central Park Zoo, Queens Zoo, Prospect Zoo, and NY Aquarium.
Previous identity for WCS, nicknamed "spongebob."
A comprehensive brand guidelines were developed to deploy the wide range of identity variations.
Business cards allow staff members to choose an animal and display it on the front of their card.